The Best Winter Gear For Kids 2025

October 14, 2025

Keeping Kids Warm: Winter Gear That Actually Works

If there’s one thing that can turn a magical winter outing into a meltdown (both figuratively and literally), it’s gear that doesn’t keep the kids warm. Whether you’re chasing powder in Tahoe, building snowmen in the backyard, or heading out for your family’s annual sled-fest, staying dry and warm is the difference between smiles and sobs.

Through all our winter travels with the boys, I’ve learned the hard way that not all winter gear is created equal—especially when it comes to kids. But after a few seasons of trial and error, layering mishaps, and last-minute coffee-shop warmups, I’ve landed on a few brands and pieces that actually hold up in the snow.

The Gear Equation: Warm, Dry, Moveable

You want gear that:

  • Keeps them dry (because wet kids = cold kids = game over),
  • Lets them move (because stiff, overstuffed coats just lead to frustration), and
  • Survives multiple seasons (or at least long enough to pass down to the next kid in line).

Here are a few pieces I now trust to handle whatever winter throws at us.


Reima: Finnish Functionality That’s Built for Kids

When a brand is born in Finland, you can bet it knows a thing or two about cold weather. Reima has quietly become one of my go-tos for kid-specific winter gear that’s technical enough for a snowstorm, but comfortable enough for playground days.

Top Picks:

  • Reimatec Winter Snowsuit – Game changer. That’s the best word I can use. These are the suits that let kids roll around in deep snow for hours and come out dry. (ages 3 months-5 years old)
  • Reima Jacket and Snow Pants– Think of jackets and snow pants as armor. Not the clunky medieval kind, but a lightweight shield against slush, wind, and rogue snowballs. Reima’s kids winter jackets are built exactly for this — breathable, waterproof, and designed for movement.
  • Reima Winter Accessories – Their gloves and mittens actually stay on, and their boots handle slush and ice better than some adult shoes I’ve worn.
  • Reima Winter Boots – Cold toes end adventures fast. Reima winter boots are waterproof, insulated, and easy for little hands to pull on. For toddlers, Waterproof winter boots ReimaTec Mega Mini are unbeatable — soft, warm, and flexible enough for wobbly snow explorers.
  • Pair them with quality wool socks, and you’ll have warm feet that last all day.

What I like about Reima is the attention to detail. Zippers that kids can handle. Fabrics that don’t rip on the first tumble. And gear that grows with them (some pieces have “room to grow” features built in).

Bonus: many of their pieces are sustainably made, which feels like a win for the next generation of snow-lovers.


REI Co-op: Dependable Layers and Budget-Friendly Options

If you’re already an REI member, you know the deal: great quality without breaking the bank. REI Co-op’s kids’ winter gear combines practicality, performance, and price.

Top Picks:

  • REI Co-op Timber Mountain Jacket & Pants – Waterproof, windproof, and perfect for long snow days.
  • REI Baselayers (Merino & Synthetic) – Keep moisture away from skin and dry fast after playtime.
  • Toddler Fleece Bunting – Cozy warmth for stroller rides or sled hill spectators.

REI’s sizing leaves room for layering (or growing), and their kids’ winter clothing line often includes recycled materials — a big plus for sustainability-minded parents.


Patagonia: Classic Quality That Lasts

If you want kids’ outerwear that survives multiple winters, Patagonia delivers. Their Down SweaterRetro Fleece Jacket, and Baby Hi-Loft Bunting are parent favorites for good reason.

The materials are warm, breathable, and made to last — plus, Patagonia’s Worn Wear program lets you buy or resell used gear, keeping it out of landfills.


Smart Layering for Kids: How to Keep Them Warm All Day

No matter how good the gear, layering is the secret weapon for keeping kids warm in winter. Here’s the simple three-layer system that actually works:

  1. Base Layer: Moisture-wicking (merino wool or synthetic). Skip the cotton.
  2. Mid Layer: Fleece or light puffy for insulation.
  3. Outer Layer: Waterproof shell or insulated snowsuit for protection.

If you nail this combo, you’ll have warm, happy kids who last through snow forts, sled runs, and (maybe) one more snowball fight.

Final Thoughts: Warm Kids = Happy Adventures

Good gear doesn’t just keep kids warm — it keeps them outside. Whether you’re chasing snowflakes in the backyard or carving runs on a ski trip, the right winter gear makes all the difference.

Go for waterproof, breathable, and durable. Add good socks, hot cocoa, and a sense of humor — and you’ll have everything you need for a winter full of fun (and far fewer meltdowns).

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